Rootbridge Academy

School

Our fundraisers are put through academic training that focuses on understanding complex causes and Retail Giving economics, enabling them to engage in purposeful conversations with citizens around citizenry.

1. WHY RETAIL FUNDRAISING

Freedom to be true to your mission.

Here are some more reasons why you should consider Retail Fundraising.

Retail Fundraising can bring your nonprofit closer to its mission.

Retail Fundraising is not a new concept in the nonprofit world. Data of the top twenty revenue-generating charities across the world shows that a significant share of their income drips in through public fundraising. Small donations from individuals can have programmatic advantages and market-related advantages.

Autonomy
Fewer restrictions allow you to stay mission-oriented

Freedom
Strategically deploy funds for the greatest need.

The Power of Many
Makes it difficult to stifle multiple small sources of donations.

Turn Your Cause into a Brand
Spreads awareness about your mission.

Lifelong Champions
Retain donors to truly realise Lifetime Value.

2. FACE TO FACE FUNDRAISING

We love a good conversation!

We focus our efforts towards engaging in meaningful discussions with every prospective donor through the power of storytelling.

Establishing long-term connections with face-to-face fundraising. How do we do it?

Our fundraisers undergo rigorous, sustained academic training for several months. We place great emphasis on understanding causes and issues and the ability to engage in meaningful dialogue, rather than on evaluating fundraising performance around short-term, output-oriented indicators.

THE ROOTBRIDGE WAY
To strive towards active, sustained and impactful citizenship for an inclusive society.

Purpose
Rootbridge is driven with the primary purpose of being a living bridge between socially-conscious individuals and socially-oriented organisations. Our approach to bringing the two worlds together is designed around delivering Lifetime Value for both, the nonprofits we work with and the donors who give for impact through an outcome-oriented approach.
We service the nonprofit sector with quality fundraising solutions, creating value, autonomy, and freedom for them to be true to their mission. Through human persuasion, we inculcate a commitment to giving for impact. Retail fundraising is not just about meeting the financial requirements of a charity alone but adding voice to its core purpose.

Culture
What’s it like working at Rootbridge?

At Rootbridge, we uphold dignity, accountability, respect and trust. Our employees are encouraged to improve and excel in their performance through diligence and discipline. We ensure a zero-tolerance culture for transgressions and work with integrity.
Our leadership walk the talk, appreciate innovation and failure and encourage the teams to feel worthy and important. The teams at Rootbridge work with a sense of pride and purpose, with scope for growth and improvement. Our teams are free to meet their targets through a self-monitoring system.
In a nutshell, Rootbridge is a fun, friendly and safe space where everyone is treated equally and fairly.